H&M is one of our valued customers leading the way in social responsibility. We love to share good news about the good work our customers are doing.

This article is from Firefly Marketing, a website providing marketing and advertising commentary primarily for the commercial real estate industry.

“Our vision is that all business operations shall be run in a way that is economically, socially and environmentally sustainable.”

That’s a quote from H & M’s website, summing up their company initiative to be a leader in sustainable fashion. I perused the H & M website, interested in learning more about the company’s Conscious Collection because I recently found myself involved in a on-line discussion (initiated by Daryl Warren, a P.R. strategist based in Vancouver, Canada) about whether H & M could pull off, as Darren called it, “ethical fashion”.

H & M is deemed a leader of current marketing trends – they’re establishing an emotional connection with their consumer by practicing Sustainability and embracing Cause Marketing.

Read the rest of the article here.